Why Startle JUKEBOT™

With consumers in retail, hospitality and leisure environments so often disengaged and unaware of what’s going on around them, businesses need to provide exciting, immersive experiences to make their visit memorable. One way to do this is by encouraging consumers to interact and have fun with elements of a venue, such as the background music.

Whether in a pub, gym, restaurant or retail store, driving engagement with your brand online to provide an omnichannel experience is a great way to snap consumers into the present. With technology constantly shaping how we communicate, leveraging digital trends like Bots to facilitate realtime, personalised communications extends the opportunities for the music in your venue.


Startle Jukebot gives your customers a whole new reason to visit you on social media and allows them to connect with your brand through music. Integrating seamlessly, the Jukebot enables users to interact via your Facebook Messenger to make track selections from a music catalogue predetermined by you. This could be anything from a 100-track playlist to our full multimillion-track music library.

Using Natural Language Understanding (NLU), Startle Jukebot is programmed to interpret and respond to various questions and actions, providing a frictionless user experience. Customers can choose to 'Play', ‘Like’, see ‘Similar Suggestions’, and view ‘Info’ on artists and songs, allowing them to fully immerse themselves in the experience. You can also benefit from data collection and full view of chat histories, so you can see how your customers are communicating.

Features & Benefits

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Increase social media traffic

Integrating with your existing social media pages to accept song requests and have automated conversations with your customers, Startle Jukebot provides a whole new reason for people to visit you on social media. This is a great way to drive more traffic and encourage interaction online.

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Maximise exposure to content

With the Jukebot sending more traffic to your social media, this presents opportunities for you to showcase promotions, news and events to a wider audience. While they’re already engaging with your page, customers will be more responsive to your marketing efforts, at no extra cost.

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Deliver a unique experience

Allowing customers to choose their favourite tracks to play is a true differentiator that will leave a lasting impression. What’s more, delivering this through artificial intelligence takes the traditional Jukebox experience to a new level, providing the same element of fun through the latest technology.

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The Highlights

Startle Jukebot is an extension of our fully-licensed background music service, Startle Music. It’s subscription-based and delivered through the cloud, so you’ll get the latest features and product releases automatically. The service is powered by robust, solid state hardware, providing a lifetime of reliable, maintenance-free service. Designed for ease of installation, Startle Jukebot simply plugs into your existing sound system and connects to the internet through your broadband router.

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