Why Startle 360° PROFILING

Everyone knows that music is extremely powerful in evoking emotions. The music you play in a retail or hospitality business is a key influencer of customer perceptions and can make or break an experience, so it’s not enough to simply be ‘on brand’. Your background music should, of course, align with your offering and brand values, but it also needs to build an emotional connection with consumers in order to create a lasting impression. This can be achieved by providing a music experience that marries what customers see and hear, and integrates seamlessly with all areas of your venue.

Every brand has an audio identity; whether you manage it or not is another issue. With Startle’s new 360° music profiling programme, you can work with our team of professional music profilers to create a soundtrack completely tailored to your business' identity and what you want to achieve. As a 360° Profiling client, we’ll dedicate time getting to know your brand inside out, ensuring that your music profile delivers an audio experience to engage and excite your customers - something that will truly set you apart from the competition.

Features & Benefits

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Expert profilers

Startle’s music profilers are experts in their field, with an unrivalled knowledge of music. You'll benefit from working with a profiling team 100% dedicated to getting your music profile just right.

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Unique to your brand

We'll invest time getting to know your business to ensure we deliver a service that exceeds your expectations. Your 360° Profiling service is ongoing, with regular updates to ensure your music develops with your brand.

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Consistency for multiple sites

No-one knows your brand better than you, and having a professionally curated music profile for multiple locations ensures your brand is delivering a consistent experience, whichever venue a customer visits.

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We’ve created an end-to-end profiling programme that will ensure your music profile continues to grow and develop with your brand. Split into three stages, Discover, Design and Develop, our programme will involve developing and refining your brief, providing sample playlists to review and test in your venues, and continually improving your music.

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