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Startle: Who We Are & What We Do

Welcome to the home of Startle, a business dedicated to helping retail, hospitality and leisure brands provide memorable experiences for their customers through intelligent background music and technology solutions.

Our 'Why'

In a world driven by changes in technology and growing consumer expectations, we believe that brands need to work harder to make their customer experiences memorable and keep them coming back. It’s not enough, therefore, for businesses to just be ‘on-brand’; they need to awaken the senses of consumers to draw them into the present, creating a deeper sense of engagement. This is our 'Why.'

Combining multiple elements of technology to provide an immersive experience is one way that retail, hospitality and leisure brands can leave a lasting impression. When these technologies work in harmony and complement each other, it can heighten enjoyment, improve promotion of products or services, and help to build a positive customer perception.

How we achieve this

All of the clever technology services we provide centre around our core product, Startle Music. This professional background music solution gives shops, pubs, restaurants and the like a reliable, high-quality music system with huge choice and the desired level of control. While this simple music solution is perfect for some brands, those looking to invest in a more bespoke audio experience can achieve this with our professional music profiling service, 360° Profiling, which is 100% tailored around an individual brand. Marrying your venue with music that reflects your brand's personality and evokes the desired behaviour creates a stronger presence and enforces your identity in the minds of customers.

When background music is integrated with other elements such as digital signage, lighting and WiFi, it ensures that these areas are joined-up and deliver a consistent experience whilst making life easier for managers by streamlining all of this from one single platform. For example, giving customers the ability to choose the tracks playing through Startle Bot, our digital jukebox system, encourages engagement and adds a new layer of fun to their visit. Using integrated digital signage to promote the Bot and showcase who’s selected what heightens the experience further and connects these touchpoints. Triggering a customer’s favourite artist to play when they return to the venue adds another level of personalisation and can help with gaining positive brand sentiment.

Our team

All of this is made possible by a dedicated team spread across both the UK and US, who aim to bring the retail, hospitality and leisure markets new, exciting products, and deliver a world-class level of customer service. In fact, we make it clear to customers what they can expect from us through our Relentless Support offering, for which we outline a set of guarantees on order processing, ticket response time and more. We’ve thrilled to have been recognised for all of these strengths recently, taking home awards for B2B Innovation and Best Place to Work at the UK Business Awards, and Employee Engagement at the UK Employee Experience Awards, which have all centred around Startle’s commitment to both an outstanding customer and employee experience.

Talk to us

We're extremely passionate about what we do and love hearing from likeminded people that work in our industries. If you want to learn more about any aspect of the work we do, you can get in touch here.

To keep up with our latest musings and news, you can also find us on social!

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